Start as a marketer advertising campaigns
This early experience taught me the importance of growth metrics and conversion rates. Using tools like Google Analytics i learned to not only track these numbers, but also to understand them.
Realized true passion in crafting visual products.
For the next five years, I worked in graphic and UI design, creating landing pages and user interfaces for agencies. Based on my experience in marketing. I understood how to design landing pages that weren't just visually appealing, but also strategically optimized for conversions, directly supporting clients and marketing teams in generating revenue.
Making things look good was only part of the picture.
Because I believe a truly great product not only stunning but also deeply user-centered, solving real problems and meeting user needs, while still being data-driven for business success. So I moved into UX design, where I currently work, creating truly effective and user-centered products by combining all my previous experiences.
My current project is with Medigo, a MedTech company
I'm responsible for both understanding our users through research and data and then using those insights to design and implement new features that improve the user experience and help Medigo achieve its business goals.
Outside of work, I'm a passionate learner
I find inspiration and new perspectives in online talks and interviews, particularly those focusing on ux/ui design and product design.
And also a connector.
I enjoy connecting with others on a personal level, often meeting up for one-on-one coffee to share knowledge, exchange ideas, and learn from their experiences.